A Partnership Through & Through


Meticulous expertise at every step

The Hurdle approach is a long-lasting partnership empowering you to lead

The Hurdle approach goes beyond simply completing a project and moving on. We believe in establishing lasting partnerships and relationships, becoming an extension of your business. Our meticulous yet easy-going approach ensures you and your team feel a deep trust in us and are empowered by having a dedicated, financial and business expert on your team. While we coach and empower you to lead, we’re always available to support you whenever challenges arise.

Our Approach

Over the years, we’ve developed a process for working with clients with diverse needs. We collaborate with you to customize our approach to meet your specific challenges. As time goes on, we become a trusted advisors and partners no matter what the details of the work are.

A Promise


From day one, we’re committed to setting clear goals, fulfilling your financial needs, and driving your business forward with tailored strategies. We work closely with you to ensure every step aligns with your vision, turning your ambitions into measurable successes.

Tough Conversations


We have the ‘tough conversations’ about risks and opportunities, financial and otherwise, because we believe in transparency and proactive planning. Our goal is to ensure you’re prepared for every challenge and positioned to seize every opportunity.

Listening & Planning


We talk with you about what you need—financial and beyond—because we know that financial success is the cornerstone of your business. Our approach goes deeper than just managing your finances; we seek to understand your goals and challenges to offer insights and strategies that drive lasting growth.

Executions & Review


We execute with precision, constantly review our strategies, and provide recommendations that are tailored to your evolving needs. We listen closely to your feedback and concerns, ensuring that our solutions are always aligned with your goals.

How It Works

We are different….. good financial planning requires strong alignment and communication. A partnership is based in trust and goes beyond executing on a model, it involves having candid conversations about how your business will be successful and what is keeping you up at night. We aim to be both your financial advisor and business partner!

Explore Our Approach

It all begins with an initial conversation where we’ll dive deep into your specific needs and aspirations. We’re here to listen, understand your challenges, and align our expertise with your goals.

We take your goals and combine it with your data. We’ll uncover valuable insights and craft a tailored solution that addresses your unique business needs and sets the stage for growth.

  • Weekly Meeting + Strategy Touchpoints
  • Monthly Financial Model Roll-forward
  • Quarterly Business Reviews
  • Ad Hoc Projects + Requests

The Team

Meet the Hurdle team—dedicated professionals who bring expertise, passion, and a commitment to your financial success. We’re here to guide you over every obstacle, ensuring your business reaches its full potential with personalized, strategic support.
Ryan Alsman - Managing Partner
Ryan Alsman
Managing Partner
Ryan founded Hurdle in 2023 to bring top-tier financial planning to early-stage businesses, recognizing the need for strong financial leadership without a full-time commitment. With experience across various industries, Ryan helps clients set attainable goals to accelerate growth and drive improved profitability.
Ryan Jamieson
Senior Strategic Finance Consultant
Ryan brings more than eight years of FP&A experience across multiple industries, including five years with B2B software companies. His expertise spans financial forecasting, treasury, board reporting, and fundraising support. He holds a finance degree from the University of Dayton.
Kevin Van Ek
Associate Strategic Finance Consultant
Kevin brings a background in finance, business technology, and analytics, with startup experience supporting investor outreach, sales strategy, and data organization. His skills include BI analytics, SQL, Salesforce, financial modeling, and Microsoft tools, giving him a strong foundation for supporting small businesses.
Robert Boyd
Associate Strategic Finance Consultant 
Robert brings a strong foundation in finance and economics, with hands-on experience in financial advising, corporate planning, investment strategy, banking operations, and data analysis. His expertise in financial modeling, Excel, and data-driven decision-making helps him provide thoughtful support to Hurdle’s customers.

Let’s Get Started


Every project begins with understanding your needs and how Hurdle can help solve your challenges. Use the form below to tell us how we can assist, and we’ll be in touch to schedule a call and get started!