Who We Are


More Than a Decade of Experience Here to Help

Empower business leaders to make informed decisions with actionable financial guidance

Drive Customer Success – We are responsive and outcome oriented, putting the success of our clients first.

Share Before We’re Ready – We share progress along the way to gain proactive feedback and improve end deliverables.

Have a Positive Impact on Communities – We support local businesses and key stakeholders within the communities in which we operate.

Create Growth Opportunities – We work with the desire to better ourselves and those around us.

Lead with Curiosity – We listen to understand, ask clarifying questions and prioritize brainstorming together over being right.

Get Shit Done – We are there when our customers need us and deliver high quality work.

The Team

Meet the Hurdle team—experienced financial experts with a passion for helping your business thrive. We’re committed to navigating every challenge alongside you, offering tailored strategies that drive success and unlock your business’s full potential.
Ryan Alsman - Managing Partner
Ryan Alsman
Managing Partner

Ryan started Hurdle in 2023 with the goal of bringing excellent financial planning to early stages businesses.  He identified the need for early stage businesses to have strong financial leadership but understands that there may not be a full-time finance need in the business.  Ryan believes that Hurdle’s hands-on approach can lead to stronger outcomes for early stage businesses.    

Ryan has deep expertise in finance across businesses in a variety of industries, stages and environments.  He has held finance roles in large public companies all the way down to early stage venture backed startups.  He leverages these experiences to help Hurdle’s clients accelerate growth and maximize profitability.He holds a Bachelors of Science in Finance and Management Information Systems as well as an MBA from Butler University in Indianapolis, Indiana.  

In Ryan’s free time, he enjoys spending time with his family, playing golf and attending Butler University men’s basketball home games.  Go Dawgs!
Meg Powell
Partner, Finance & Strategy

The vast majority of Meg’s career has been in finance for early-stage to mid-size businesses. She has held financial roles at companies ranging from 25 domestic employees to 2,000 global employees. Meg also has experience in account management and sales operations at an early-stage startup, in demo automation and data analytics at Salesforce, and as Chief of Staff for an entrepreneurial organization based in Indianapolis, Orr Fellowship.

She holds a Bachelor’s Degree in Entrepreneurial Management from TCU as well as a Tableau Specialist Certification and a Prosci Change Management Certification.Her financial expertise and diverse background allow her to provide well-rounded financial advice that enhances the overall success and operational efficiency of Hurdle’s clients.

In Meg’s free time, she enjoys exploring new restaurants with friends and family, walking her German Shepherd, and improving her brand new golf game.
Kevin Van Ek headshot
Kevin Van Ek
Junior Financial Business Associate

Kevin recently graduated from Butler University with a degree in Finance and Business Technology and Analytics. While at Butler, he had the opportunity to intern for an England-based startup, supporting them with attracting investors, developing successful sales tactics, and organizing company data.

Kevin’s coursework and real-world experience allows him to understand what it takes for small business owners to succeed, as well as recognizing the importance of diligent financial planning. He has experience utilizing BI Analytics, SQL, Salesforce, and the entire Microsoft suite in a range of applications, including for financial modeling, creating customer asset listings, and one-off projects for start ups.

In Kevin’s free time, he enjoys traveling to new places, staying athletic by playing volleyball, golfing, watching Chicago sports, and keeping up with Butler basketball.

Join our team of financial experts and help businesses thrive

Are you passionate about helping businesses thrive and make a meaningful impact? Join our dynamic team of financial experts dedicated to empowering companies to grow and succeed. We’re always seeking talented individuals who share our commitment to excellence and innovation. If you’re ready to be part of a collaborative environment where your contributions make a real difference, we’d love to hear from you. Even if we have no open positions at the moment, we invite you to check back often, as new opportunities frequently arise.

Our roster is full for now but we are always looking for exceptional team members.
If Hurdle is of interest to you, please send a resume to hello@hurdleco.com.

Let’s Get Started


Every project begins with understanding your needs and how Hurdle can help solve your challenges. Use the form below to tell us how we can assist, and we’ll be in touch to schedule a call and get started!